📧 Google Cloud | 🔗 LinkedIn | 🐙 GitHub | CV (updated)

👋 Welcome

My name is Maria, a seasoned analyst with a passion for uncovering insights.

My approach integrates agile methodologies with AI best practices to optimize business processes and drive data-informed decisions, while bringing teams along through change and ensuring solutions solve real human problems.

Currently:

• 🚀 Product Manager & Co-founder @ NutrIA Coach Leading product strategy for an AI-powered SaaS platform for nutritionists (INCOOVA Incubation Program)
• 💼 Available for Consulting - Data strategy, analytics implementation, measurement frameworks, A/B testing programs
• 🎓 Certified Trainer (SSCE0110)- Workshops on analytics, experimentation, and data-driven decision making

About Me

I bridge the gap between data complexity and business impact. With experience spanning global eCommerce platforms and diverse sectors, I specialize in turning analytics into actionable strategies that teams actually use.

Core expertise:

• End-to-end analytics projects: from stakeholder alignment and user research to dashboard creation and KPI monitoring
• Marketing & Product Analytics: Customer segmentation, CRO, A/B testing programs
• Digital ecosystem: Hands-on experience with SEO, SEM, CRM, and multi-channel attribution
• Technology stack: Google Cloud Platform (Bigquery), GA4, Matomo, Piwik, Python and modern analytics tools

With 12+ years in digital analytics and eCommerce, a pivotal moment in my career came from working with UK Government Digital Services. That experience transformed how I approach data strategy—learning agile delivery and user-centered design in truly multidisciplinary teams shifted my entire perspective.

I've carried those learnings through every project since, whether leading analytics for global eCommerce platforms, digital products, or now building AI solutions—always keeping users at the center and fostering collaborative team environments.